Brand. New.

Law. From scratch.

Start-ups. They’re exciting. The chance to design things from the ground-up. Establish a new set of rules. To radically-rethink the use of talent and technology. To build services entirely around the needs of your clients and your staff. So, what’s stopping you? Leaving an existing partnership is never easy for any practitioner. And that’s before you’ve navigated the minefield of regulatory approval, business planning, funding, professional indemnity, naming and branding, a web presence to share your story with the world, technology, and recruitment. Then there’s the small matter of clients.

Practice. Perfected.

Overture London has helped launch some of the most successful new legal brands of the past decade. We can help you design the law firm you’ve always dreamed of. All with a simple, discreet and proven methodology that has helped hundreds of lawyers create organisations their clients deserve to be served by. We start with helping you map the fundamental frameworks of your new firm, its propositions and capabilities, and the essential commercial characteristics of the brand that help underpin any business plan. From there, you can expect expert project management from our team and key partners to get you to a go-live date. You’ll have an identity to be proud of, messages to make it easy for clients to choose you and a compelling website. Plus, a reliable source of marketing support you might need to accelerate your practice in the first crucial years. It all starts with a conversation about what’s possible.