Founded by three of Australia’s top litigators, Phi Finney McDonald is a boutique law firm based in Melbourne.
Its founding partners built extremely strong practices at one of the world’s most well-known plaintiff litigation firms, becoming the firm’s leaders in the class action space.
But they had a vision to build a contemporary, highly-focused firm that would unite their talents and be driven by their shared ethos. We worked with them to make that vision a reality.
We started by helping the define and clarify the firm’s role in the world and the objectives they sought to achieve by setting out on this journey together.
We also identified the propositions and capabilities that would make real connections and concentrated on distilling shared values and purpose into a compelling commercial blueprint.
From there, we delivered an identity, with naming, logo components, brand protection and a complete suite of on and offline materials.
This was supported by launch communications and ongoing PR, crafting the narrative that would communicate the firm’s unique perspective to the media and other stakeholders, helping attract attention and make a confident entrance into the market.