Knoetzl is a leading Austrian law firm led by some of most effective, experienced and perceptive legal minds in dispute resolution and corporate crisis.
Founder Bettina Knoetzl is one of the top litigators in Europe, with over 25 years’ experience, but the firm focuses on delivering an all-star team of people, with a diversity of styles and specialisms. As a combined force, it offers the highest benchmark of knowledge, judgment and advocacy.
We worked closely with the founders to define the firm’s mission, vision, values and core propositions, delivering a commercial framework that would support bold ambition and a desire to signal immediate leadership in the category.
The next step was to naming and protection, followed by the development of a world-class corporate identity, which flowed through to every aspect of the brand experience, from the headquarter’s interior design to the online experience.