The IBC has been at the heart of the clerking profession for almost a century, helping members to make the most of their career and showcasing all the profession has to offer.
But being such a historic organisation comes with its own unique challenges, as the brand needs to resonate with a contemporary audience.
When we first met the IBC’s Managing Committee their enthusiasm for the Institute and commitment to their profession was strikingly clear.
And we knew that this needed to be reflected throughout their brand and, crucially, in their new website.
We worked closely with the IBC and its members to better understand the impact membership has had on their careers, as well as what they wanted from their new site.
And it resulted in a brand that marries the inclusivity and openness of the Institute with the profession’s heritage.