Paul Hastings is a leading global law firm that provides innovative legal solutions to many of the world’s top financial institutions and Fortune Global 500 companies.
The firm first got in touch with us as they recognised the need to strengthen the firm’s visual identity, improve the brand profile globally and – crucially – support the firm’s increasing recognition as one of the most innovative in the legal landscape.
We took the global Marketing and Communications team through an extensive brand process, defining a clear brand brief and propositions that led the creative expressions.
It was a unique mix of heritage and innovation that formed the backbone of our thinking.
We played with the idea of kinesis – movement in response to a stimulus – which in turn started to do some interesting things around movement and growth.
We applied this creative expression across every touchpoint – from internal documents, presentations and stationery – to web, advertising and social, ensuring every element supports the same messages of innovation and growth. This is arguably the most exciting phase yet of the firm’s history and we’re proud to help deliver the promise.