Don’t just fire out press releases and hope for success: pick up the phone and treat journalists like people. It’s…
As is always the case with the media, those who win coverage are the ones who choose to speak up.…
Bruce MacEwen’s stimulating article in The Lawyer about how you’d build a [big] law firm from the ground-up takes another asymmetric swipe…
Few lawyers have a ready answer to my favourite question, but they should. I have a favourite question at the moment…
Increasingly manifold definitions of brands and branding may have made measuring value more difficult, but it is nonetheless essential and…
Brand names shape start-ups’ entire identities. Understanding the ins and outs of branding a business is therefore vital for its…
Firms need to do more than just update their IT systems to beat the competition. All the talk in legal circles…
The law may traditionally be blind, but today’s firms should carefully consider their ethical stance when choosing which companies to…
