Work includes: MARKET RESEARCH AND BENCHMARKING

3 New Square

When it comes to intellectual property, Three New Square barristers’ chambers has been at the forefront of advocacy for over 60 years. From their beginnings at the end of World War Two right up until the present day, they have been involved in the most legally significant and high profile patent litigation cases.

They work with some of the most innovative companies and individuals in the world. so it follows that their site must be as well thought out as the designs their clients produce.

Three New Square approached us to design and develop a new website that properly represented the cutting-edge nature of their work. Yet after our very first conversation, it became clear that the project was about far more than simply reflecting the sectors they worked in and the technologies they help bring through to fruition.

Instead, it was about ensuring that the website embodied Three New Square’s heritage and defining characteristics and that the subject matter and composition best represented their personality. The end result is a site that trades on the set’s heritage, while resonating with the industries it represents.

Pinsent Masons

In recent years, Pinsent Masons has achieved more tier 1 rankings in Legal 500 than any other firm and has been recognised among the most innovative law firms in Europe by the Financial Times.

We’ve been advising the firm for over five years and supported key practice groups in winning the hearts and minds of clients in the firm’s core sectors.

We’ve developed and honed core messaging and market propositions for many of the firm’s teams, including employment, pensions, financial services, IP and competition, and supported them on outstanding commercial initiatives and leading-edge campaigns.

Jerome Merchant + Partners

Buoyed by economic growth and domestic and foreign investment, the demand for first-rate lawyers in India is higher than ever.

Jerome Merchant + Partners are part of a new breed of law firms embracing this future with confidence and a new and less formal approach.

When the firm sought a new brand identity for the firm, rather than seek local advice, they chose to look further afield to meet their ambitions of competing on an international stage. We swiftly grasped the emerging cultural and geopolitical codes of what it means to be a successful private practice in India.

It was quickly clear that the identity needed to reconcile a complex tension: how to best express a quietly confident partnership within an extraordinarily dynamic market. We then worked with the partners to develop and implement as distinctive and challenging an identity as any law firm in the world.

Shearman Bowen

Changes to the provision of legal aid have vastly altered the provision of criminal law. Shearman Bowen has always been dedicated solely to criminal defence and had a strong presence in the defence of white collar crime, an area of law where there’s now huge political will to bring both companies, and more importantly individuals, to task.

When we began to talk to them we discovered that their clients value two (seemingly contradictory) characteristics: professional toughness and a sympathetic client manner. The meeting of the head and the heart, of intellectual rigour and human intimacy.

This synthesis is embodied in the tone of voice, the authoritative yet offbeat typefaces and the mix of textures throughout. This is an identity is informative and substantiated with concrete experience, yet it also seeks to guide and reassure clients in their time of distress.

Allen & Overy

With 39 offices across 29 countries, Allen & Overy is an international law firm with truly global reach. Over the past 10 years, we have delivered a range of projects, all designed to help make the unique propositions of their brand come to life.

The strategic communications projects we have worked on for the firm include film and animation for annual reviews and development initiatives, plus marketing and communications training. We have also worked on naming and brand protection advice for core services.

We also created advertising and branding toolkits with a messaging matrix, which was sent out to offices across the world, the toolkit allows the firm to deliver the personality of regional storytelling without losing the brand consistency of a global message.

Phi Finney McDonald

Founded by three of Australia’s top litigators, Phi Finney McDonald is a boutique law firm based in Melbourne.

Its founding partners built extremely strong practices at one of the world’s most well-known plaintiff litigation firms, becoming the firm’s leaders in the class action space.

But they had a vision to build a contemporary, highly-focused firm that would unite their talents and be driven by their shared ethos. We worked with them to make that vision a reality.

We started by helping the define and clarify the firm’s role in the world and the objectives they sought to achieve by setting out on this journey together.

We also identified the propositions and capabilities that would make real connections and concentrated on distilling shared values and purpose into a compelling commercial blueprint.

From there, we delivered an identity, with naming, logo components, brand protection and a complete suite of on and offline materials.

This was supported by launch communications and ongoing PR, crafting the narrative that would communicate the firm’s unique perspective to the media and other stakeholders, helping attract attention and make a confident entrance into the market.

Osborne Clarke

Osborne Clarke is an international legal practice that works across key industry sectors to help their clients and their people succeed in tomorrow’s world.

Working closely with the leadership team, as well as practice heads and lawyers across their international network, we developed a strategic framework for the firm’s corporate, internal, external and digital communications, connecting the firm’s successful and enduring strategy with inspiring tactics for engagement.

Wiggin

With any brief or client, immersion and understanding is integral to great results. We relish how insight can inform and delight our thinking, and subsequent outputs.

So our relationship with leading technology, media and brands law firm Wiggin over nearly ten years has enabled us to deliver outstanding and ground-breaking work via our dedicated teams and integrated structure.

Our relationship began by working with the business development, marketing and communications teams to refresh the brand to support the changing needs of both clients and brand.

This led to an on-going support role, with a retained design team deployed to work on all pitch and marketing collateral for the firm, which consequently developed into the integrated working model we have today.Day-to-day, we work together with them as its outsourced BD and brand partner.

We have developed class-leading bids for some of the most progressive businesses in the film, tv, music and publishing businesses. Most recently we’ve worked closely with the management team to define firm-wide messaging to support the firm’s new strategic objectives, with a new website to match.

Wynterhill

Wynterhill is a law firm dedicated to acting for insurance policyholders, and just that.

Founder partners, Colin Wynter QC and Stuart Hill, are recognised insurance and reinsurance specialists. Colin is also a past winner of the ‘Insurance QC of the Year’ plaudit awarded by the Chambers & Partners Directory of the Legal Profession.

A partnership comprising such an impressive provenance has to be supported with a brand that felt both established yet contemporary, forging a new benchmark amongst competitors in the process.

Overture London worked with the founders to develop the firm’s strategic vision, corporate identity, launch strategy and market engagement.

Paul Hastings

Paul Hastings is a leading global law firm that provides innovative legal solutions to many of the world’s top financial institutions and Fortune Global 500 companies.

The firm first got in touch with us as they recognised the need to strengthen the firm’s visual identity, improve the brand profile globally and – crucially – support the firm’s increasing recognition as one of the most innovative in the legal landscape.

We took the global Marketing and Communications team through an extensive brand process, defining a clear brand brief and propositions that led the creative expressions.

It was a unique mix of heritage and innovation that formed the backbone of our thinking.

We played with the idea of kinesis – movement in response to a stimulus – which in turn started to do some interesting things around movement and growth.

We applied this creative expression across every touchpoint – from internal documents, presentations and stationery – to web, advertising and social, ensuring every element supports the same messages of innovation and growth. This is arguably the most exciting phase yet of the firm’s history and we’re proud to help deliver the promise.