Floyd Zadkovich is a team of over 25 high-performing lawyers based in London, New York, Chicago, Houston and Sydney who help clients traverse the most complex challenges in global trade in a novel and original way, while prizing fresh thinking and collaboration. They came to us to try and capture their focus, creativity and progressive approach. We worked closely with the team to create a messaging and brand that reflected both the challenges faced by clients navigating the new global supply chains and the firm’s own abundant personality, progressive thinking and ability to maximise their clients’ opportunities and mitigate their threats.
Work includes: MARKET RESEARCH AND BENCHMARKING
Michelmores
Michelmores came to us with a simple and intriguing idea. The firm wanted – and needed – the way they looked to the world to reflect, their own hard-won and distinctive approach to legal services; and the way they worked with individuals and organisations to help them manage and maximise change. We worked very closely with the team to help bring this vision to life, resulting in a journey to an identity where every single item has been proven to truly capture their distinct personality and approach; one that resonates incredibly effectively with their clients, people and their community .
Knoetzl
Knoetzl is a leading Austrian law firm led by some of most effective, experienced and perceptive legal minds in dispute resolution and corporate crisis.
Founder Bettina Knoetzl is one of the top litigators in Europe, with over 25 years’ experience, but the firm focuses on delivering an all-star team of people, with a diversity of styles and specialisms. As a combined force, it offers the highest benchmark of knowledge, judgment and advocacy.
Signature Litigation
Signature Litigation is a law firm composed of top tier financial market litigators specialising solely in commercial litigation.
When founding partner Graham Huntley needed an end-to-end solution for this unique and entrepreneurial new venture, our experience in supporting legal pioneers in building great firms made for an ideal partnership.
Business planning and market research was followed by the development of a naming strategy, stakeholder sessions on business vision and positioning, followed by an intensive programme of identity design and delivery.
We knew that we had to deliver a vision that delivered the fresh thinking of a start-up enterprise, all within a tough turnaround time of a few short weeks. But the real challenge here was to create a visual identity that delivered the narrative of provenance and trust that comes of engaging with some of the most experienced lawyers in the marketplace.
Meysan
One of the Middle East’s leading law firms and global experts in deals and disputes, Meysan came to us with an intriguing brief; they needed every aspect of their brand to represent the firm they are today. A leading organisation with deep roots across the Middle East and a new office in London but also one that competes on an international level with some of the world’s most prestigious law firms. A new identity. The internal and external-facing materials and assets that stand up against those from any competitor. And a website which confirms their significance, quality and enviable place in one of the world’s fastest-moving business environments and beyond.
Three Crowns
While we advise some of the most established firms in the world, we relish the opportunity to work from their very inception with new and exciting businesses like Three Crowns.
Its founders have tackled the most complex international arbitration cases in history and can conduct effective advocacy in any industry under any major judicial system.
Our first step was to work with the partners to clarify and define their strategic goals. Then we used these to influence the naming, brand development and day-to-day delivery of the brand.
The start-up nature of the project meant that we had a short, intensive project scope to work to, and the challenge of gaining insight, feedback and agreement across many territories and a number of languages. Our work looks set to sustain the brand’s credibility, relevance and differentiation for many years to come.
MEUM Group
The four founders of MEUM approached us at a crucial stage in their journey. They had a clear and inspiring vision of the firm they wanted to be; a place where the next generation of ultra-high-net-worth individuals could receive expert advice and support on any and all aspects of their life, be that legal, financial or personal. Attracting the best to join them on the journey – both clients and new joiners- required an identity and a brand which looks and feels extremely high quality; one that can sit comfortably among the very best in their space.
From the name onwards – MEUM means “that which is mine” – we worked with the founders on shaping a look and feel that perfectly captured their modern and diverse business model, completed with materials and a website that tell their story and express their verve and vigour clearly and confidently.
REDE Chambers
The opportunity to shape the brand of a new barristers’ chambers comes along rarely. The chance to work on the launch of a prestigious new set in Hong Kong felt like a unique and exciting challenge for our team. From conversations around naming to devising an identity and design system which truly captured the moment and the strength and depth of the team; to the launch of an elegant but effective web presence, the entire experience was unforgettable.
Newmanor
Newmanor is a next-generation commercial real estate law firm founded by two longtime colleagues determined to reinvigorate a complacent market. They approached us with an idea to build a radically different model; we worked with them every step of the way to bring it to life.
We started by helping the founders crystallise their vision, defining the propositions, capabilities, behaviours and expressions that that would really make them stand out from the crowd. That led to a clear brief on the properties we needed to express (and protect) through a name and a visual identity, all the way through to marketing tactics and the web.
3 New Square
When it comes to intellectual property, Three New Square barristers’ chambers has been at the forefront of advocacy for over 60 years. From their beginnings at the end of World War Two right up until the present day, they have been involved in the most legally significant and high profile patent litigation cases.
They work with some of the most innovative companies and individuals in the world. so it follows that their site must be as well thought out as the designs their clients produce.
Three New Square approached us to design and develop a new website that properly represented the cutting-edge nature of their work. Yet after our very first conversation, it became clear that the project was about far more than simply reflecting the sectors they worked in and the technologies they help bring through to fruition.
Instead, it was about ensuring that the website embodied Three New Square’s heritage and defining characteristics and that the subject matter and composition best represented their personality. The end result is a site that trades on the set’s heritage, while resonating with the industries it represents.