Floyd Zadkovich is a team of over 25 high-performing lawyers based in London, New York, Chicago, Houston and Sydney who help clients traverse the most complex challenges in global trade in a novel and original way, while prizing fresh thinking and collaboration. They came to us to try and capture their focus, creativity and progressive approach. We worked closely with the team to create a messaging and brand that reflected both the challenges faced by clients navigating the new global supply chains and the firm’s own abundant personality, progressive thinking and ability to maximise their clients’ opportunities and mitigate their threats.
Work includes: PHOTOGRAPHY
Michelmores
Michelmores came to us with a simple and intriguing idea. The firm wanted – and needed – the way they looked to the world to reflect, their own hard-won and distinctive approach to legal services; and the way they worked with individuals and organisations to help them manage and maximise change. We worked very closely with the team to help bring this vision to life, resulting in a journey to an identity where every single item has been proven to truly capture their distinct personality and approach; one that resonates incredibly effectively with their clients, people and their community .
Knoetzl
Knoetzl is a leading Austrian law firm led by some of most effective, experienced and perceptive legal minds in dispute resolution and corporate crisis.
Founder Bettina Knoetzl is one of the top litigators in Europe, with over 25 years’ experience, but the firm focuses on delivering an all-star team of people, with a diversity of styles and specialisms. As a combined force, it offers the highest benchmark of knowledge, judgment and advocacy.
Signature Litigation
Signature Litigation is a law firm composed of top tier financial market litigators specialising solely in commercial litigation.
When founding partner Graham Huntley needed an end-to-end solution for this unique and entrepreneurial new venture, our experience in supporting legal pioneers in building great firms made for an ideal partnership.
Business planning and market research was followed by the development of a naming strategy, stakeholder sessions on business vision and positioning, followed by an intensive programme of identity design and delivery.
We knew that we had to deliver a vision that delivered the fresh thinking of a start-up enterprise, all within a tough turnaround time of a few short weeks. But the real challenge here was to create a visual identity that delivered the narrative of provenance and trust that comes of engaging with some of the most experienced lawyers in the marketplace.
Meysan
One of the Middle East’s leading law firms and global experts in deals and disputes, Meysan came to us with an intriguing brief; they needed every aspect of their brand to represent the firm they are today. A leading organisation with deep roots across the Middle East and a new office in London but also one that competes on an international level with some of the world’s most prestigious law firms. A new identity. The internal and external-facing materials and assets that stand up against those from any competitor. And a website which confirms their significance, quality and enviable place in one of the world’s fastest-moving business environments and beyond.
MEUM Group
The four founders of MEUM approached us at a crucial stage in their journey. They had a clear and inspiring vision of the firm they wanted to be; a place where the next generation of ultra-high-net-worth individuals could receive expert advice and support on any and all aspects of their life, be that legal, financial or personal. Attracting the best to join them on the journey – both clients and new joiners- required an identity and a brand which looks and feels extremely high quality; one that can sit comfortably among the very best in their space.
From the name onwards – MEUM means “that which is mine” – we worked with the founders on shaping a look and feel that perfectly captured their modern and diverse business model, completed with materials and a website that tell their story and express their verve and vigour clearly and confidently.
REDE Chambers
The opportunity to shape the brand of a new barristers’ chambers comes along rarely. The chance to work on the launch of a prestigious new set in Hong Kong felt like a unique and exciting challenge for our team. From conversations around naming to devising an identity and design system which truly captured the moment and the strength and depth of the team; to the launch of an elegant but effective web presence, the entire experience was unforgettable.
Shearman Bowen
Changes to the provision of legal aid have vastly altered the provision of criminal law. Shearman Bowen has always been dedicated solely to criminal defence and had a strong presence in the defence of white collar crime, an area of law where there’s now huge political will to bring both companies, and more importantly individuals, to task.
When we began to talk to them we discovered that their clients value two (seemingly contradictory) characteristics: professional toughness and a sympathetic client manner. The meeting of the head and the heart, of intellectual rigour and human intimacy.
This synthesis is embodied in the tone of voice, the authoritative yet offbeat typefaces and the mix of textures throughout. This is an identity is informative and substantiated with concrete experience, yet it also seeks to guide and reassure clients in their time of distress.
Allen & Overy
With 39 offices across 29 countries, Allen & Overy is an international law firm with truly global reach. Over the past 10 years, we have delivered a range of projects, all designed to help make the unique propositions of their brand come to life.
The strategic communications projects we have worked on for the firm include film and animation for annual reviews and development initiatives, plus marketing and communications training. We have also worked on naming and brand protection advice for core services.
We also created advertising and branding toolkits with a messaging matrix, which was sent out to offices across the world, the toolkit allows the firm to deliver the personality of regional storytelling without losing the brand consistency of a global message.
Phi Finney McDonald
Founded by three of Australia’s top litigators, Phi Finney McDonald is a boutique law firm based in Melbourne.
Its founding partners built extremely strong practices at one of the world’s most well-known plaintiff litigation firms, becoming the firm’s leaders in the class action space.
But they had a vision to build a contemporary, highly-focused firm that would unite their talents and be driven by their shared ethos. We worked with them to make that vision a reality.
We started by helping the define and clarify the firm’s role in the world and the objectives they sought to achieve by setting out on this journey together.
We also identified the propositions and capabilities that would make real connections and concentrated on distilling shared values and purpose into a compelling commercial blueprint.
From there, we delivered an identity, with naming, logo components, brand protection and a complete suite of on and offline materials.
This was supported by launch communications and ongoing PR, crafting the narrative that would communicate the firm’s unique perspective to the media and other stakeholders, helping attract attention and make a confident entrance into the market.