Work includes: IDENTITY ASSET MANAGEMENT

Shearman Bowen

Changes to the provision of legal aid have vastly altered the provision of criminal law. Shearman Bowen has always been dedicated solely to criminal defence and had a strong presence in the defence of white collar crime, an area of law where there’s now huge political will to bring both companies, and more importantly individuals, to task.

When we began to talk to them we discovered that their clients value two (seemingly contradictory) characteristics: professional toughness and a sympathetic client manner. The meeting of the head and the heart, of intellectual rigour and human intimacy.

This synthesis is embodied in the tone of voice, the authoritative yet offbeat typefaces and the mix of textures throughout. This is an identity is informative and substantiated with concrete experience, yet it also seeks to guide and reassure clients in their time of distress.

Allen & Overy

With 39 offices across 29 countries, Allen & Overy is an international law firm with truly global reach. Over the past 10 years, we have delivered a range of projects, all designed to help make the unique propositions of their brand come to life.

The strategic communications projects we have worked on for the firm include film and animation for annual reviews and development initiatives, plus marketing and communications training. We have also worked on naming and brand protection advice for core services.

We also created advertising and branding toolkits with a messaging matrix, which was sent out to offices across the world, the toolkit allows the firm to deliver the personality of regional storytelling without losing the brand consistency of a global message.

Phi Finney McDonald

Founded by three of Australia’s top litigators, Phi Finney McDonald is a boutique law firm based in Melbourne.

Its founding partners built extremely strong practices at one of the world’s most well-known plaintiff litigation firms, becoming the firm’s leaders in the class action space.

But they had a vision to build a contemporary, highly-focused firm that would unite their talents and be driven by their shared ethos. We worked with them to make that vision a reality.

We started by helping the define and clarify the firm’s role in the world and the objectives they sought to achieve by setting out on this journey together.

We also identified the propositions and capabilities that would make real connections and concentrated on distilling shared values and purpose into a compelling commercial blueprint.

From there, we delivered an identity, with naming, logo components, brand protection and a complete suite of on and offline materials.

This was supported by launch communications and ongoing PR, crafting the narrative that would communicate the firm’s unique perspective to the media and other stakeholders, helping attract attention and make a confident entrance into the market.

Wiggin

With any brief or client, immersion and understanding is integral to great results. We relish how insight can inform and delight our thinking, and subsequent outputs.

So our relationship with leading technology, media and brands law firm Wiggin over nearly ten years has enabled us to deliver outstanding and ground-breaking work via our dedicated teams and integrated structure.

Our relationship began by working with the business development, marketing and communications teams to refresh the brand to support the changing needs of both clients and brand.

This led to an on-going support role, with a retained design team deployed to work on all pitch and marketing collateral for the firm, which consequently developed into the integrated working model we have today.Day-to-day, we work together with them as its outsourced BD and brand partner.

We have developed class-leading bids for some of the most progressive businesses in the film, tv, music and publishing businesses. Most recently we’ve worked closely with the management team to define firm-wide messaging to support the firm’s new strategic objectives, with a new website to match.

Wynterhill

Wynterhill is a law firm dedicated to acting for insurance policyholders, and just that.

Founder partners, Colin Wynter QC and Stuart Hill, are recognised insurance and reinsurance specialists. Colin is also a past winner of the ‘Insurance QC of the Year’ plaudit awarded by the Chambers & Partners Directory of the Legal Profession.

A partnership comprising such an impressive provenance has to be supported with a brand that felt both established yet contemporary, forging a new benchmark amongst competitors in the process.

Overture London worked with the founders to develop the firm’s strategic vision, corporate identity, launch strategy and market engagement.

Wedlake Bell

Wedlake Bell is a contemporary London law firm, rooted in tradition with a lasting legacy of client service since 1780.

Its lead practices in high-end private client, business services, dispute resolution and real estate support a range of high-growth sectors and thriving service lines.

The firm has always been progressive its thinking and its management, and is well-regarded by clients and universally respected by peers. Martin Arnold, Managing Partner, trained at the firm in 1987. His view was that the firm’s identity and reputation needed to better reflect its poise and pace.

A move to a contemporary, open-plan headquarters seems like the perfect opportunity to reinvigorate the strategy and reimagine the identity of the firm in one bold step.

We worked with Martin and his leadership team to help build and communicate a firm-wide strategy, examining each objective in turn to consider service, operations, culture and reputation. The result is a firm with a renewed confidence, a world-class brand and a clear plan for the future.