Work includes: DIGITAL AND TECHNOLOGY STRATEGY

Phi Finney McDonald

Founded by three of Australia’s top litigators, Phi Finney McDonald is a boutique law firm based in Melbourne.

Its founding partners built extremely strong practices at one of the world’s most well-known plaintiff litigation firms, becoming the firm’s leaders in the class action space.

But they had a vision to build a contemporary, highly-focused firm that would unite their talents and be driven by their shared ethos. We worked with them to make that vision a reality.

We started by helping the define and clarify the firm’s role in the world and the objectives they sought to achieve by setting out on this journey together.

We also identified the propositions and capabilities that would make real connections and concentrated on distilling shared values and purpose into a compelling commercial blueprint.

From there, we delivered an identity, with naming, logo components, brand protection and a complete suite of on and offline materials.

This was supported by launch communications and ongoing PR, crafting the narrative that would communicate the firm’s unique perspective to the media and other stakeholders, helping attract attention and make a confident entrance into the market.

Osborne Clarke

Osborne Clarke is an international legal practice that works across key industry sectors to help their clients and their people succeed in tomorrow’s world.

Working closely with the leadership team, as well as practice heads and lawyers across their international network, we developed a strategic framework for the firm’s corporate, internal, external and digital communications, connecting the firm’s successful and enduring strategy with inspiring tactics for engagement.

Wiggin

With any brief or client, immersion and understanding is integral to great results. We relish how insight can inform and delight our thinking, and subsequent outputs.

So our relationship with leading technology, media and brands law firm Wiggin over nearly ten years has enabled us to deliver outstanding and ground-breaking work via our dedicated teams and integrated structure.

Our relationship began by working with the business development, marketing and communications teams to refresh the brand to support the changing needs of both clients and brand.

This led to an on-going support role, with a retained design team deployed to work on all pitch and marketing collateral for the firm, which consequently developed into the integrated working model we have today.Day-to-day, we work together with them as its outsourced BD and brand partner.

We have developed class-leading bids for some of the most progressive businesses in the film, tv, music and publishing businesses. Most recently we’ve worked closely with the management team to define firm-wide messaging to support the firm’s new strategic objectives, with a new website to match.

Wynterhill

Wynterhill is a law firm dedicated to acting for insurance policyholders, and just that.

Founder partners, Colin Wynter QC and Stuart Hill, are recognised insurance and reinsurance specialists. Colin is also a past winner of the ‘Insurance QC of the Year’ plaudit awarded by the Chambers & Partners Directory of the Legal Profession.

A partnership comprising such an impressive provenance has to be supported with a brand that felt both established yet contemporary, forging a new benchmark amongst competitors in the process.

Overture London worked with the founders to develop the firm’s strategic vision, corporate identity, launch strategy and market engagement.

Paul Hastings

Paul Hastings is a leading global law firm that provides innovative legal solutions to many of the world’s top financial institutions and Fortune Global 500 companies.

The firm first got in touch with us as they recognised the need to strengthen the firm’s visual identity, improve the brand profile globally and – crucially – support the firm’s increasing recognition as one of the most innovative in the legal landscape.

We took the global Marketing and Communications team through an extensive brand process, defining a clear brand brief and propositions that led the creative expressions.

It was a unique mix of heritage and innovation that formed the backbone of our thinking.

We played with the idea of kinesis – movement in response to a stimulus – which in turn started to do some interesting things around movement and growth.

We applied this creative expression across every touchpoint – from internal documents, presentations and stationery – to web, advertising and social, ensuring every element supports the same messages of innovation and growth. This is arguably the most exciting phase yet of the firm’s history and we’re proud to help deliver the promise.

Wedlake Bell

Wedlake Bell is a contemporary London law firm, rooted in tradition with a lasting legacy of client service since 1780.

Its lead practices in high-end private client, business services, dispute resolution and real estate support a range of high-growth sectors and thriving service lines.

The firm has always been progressive its thinking and its management, and is well-regarded by clients and universally respected by peers. Martin Arnold, Managing Partner, trained at the firm in 1987. His view was that the firm’s identity and reputation needed to better reflect its poise and pace.

A move to a contemporary, open-plan headquarters seems like the perfect opportunity to reinvigorate the strategy and reimagine the identity of the firm in one bold step.

We worked with Martin and his leadership team to help build and communicate a firm-wide strategy, examining each objective in turn to consider service, operations, culture and reputation. The result is a firm with a renewed confidence, a world-class brand and a clear plan for the future.

Travers Smith

One of the City’s leading corporate law firms, Travers Smith, asked us to distill an innovative strategy into a brand new identity.

Our view was that the firm’s distinctiveness stemmed from a combination of sector insight, enduring relationships and their ability to translate the complexities of law into practical, actionable advice and provide clients with genuine commercial opportunities.

We suggested that they view the world as an entrepreneur would, assessing risk from a commercial perspective, resisting groupthink and conventional wisdom. The brand identity we developed encompassed precisely this and knitted in perfectly with their vision for the future.

We also worked on a programme for trainees to attract distinctive thinkers who wanted to be challenged, stretched by top-quality work and inspired by leading lawyers in their fields.

Olswang

One of the City’s leading corporate law firms, Travers Smith, asked us to distill an innovative strategy into a brand new identity.

Our view was that the firm’s distinctiveness stemmed from a combination of sector insight, enduring relationships and their ability to translate the complexities of law into practical, actionable advice and provide clients with genuine commercial opportunities.

While our entree to the firm was to deliver a new identity, the strong bonds we built with the executive team meant that post-launch, we worked with the firm’s CEO and COO to develop a new offering which consolidated advice on commercial strategy, PR, BD and marketing.

This was delivered by a revolutionary, fully-insourced PR and communications function, consisting of a team of four full time consultants, supported by extra resources if and when necessary. The firm – and Nabarro – merged with CMS Cameron McKenna in 2017.