Work includes: COPYWRITING

Paul Hastings

Paul Hastings is a leading global law firm that provides innovative legal solutions to many of the world’s top financial institutions and Fortune Global 500 companies.

The firm first got in touch with us as they recognised the need to strengthen the firm’s visual identity, improve the brand profile globally and – crucially – support the firm’s increasing recognition as one of the most innovative in the legal landscape.

We took the global Marketing and Communications team through an extensive brand process, defining a clear brand brief and propositions that led the creative expressions.

It was a unique mix of heritage and innovation that formed the backbone of our thinking.

We played with the idea of kinesis – movement in response to a stimulus – which in turn started to do some interesting things around movement and growth.

We applied this creative expression across every touchpoint – from internal documents, presentations and stationery – to web, advertising and social, ensuring every element supports the same messages of innovation and growth. This is arguably the most exciting phase yet of the firm’s history and we’re proud to help deliver the promise.

Brecher

Brecher began life as a boutique law firm dealing in luxury residential and commercial property work. Over the years, it has grown in scope, attracting top practitioners from the world of property finance, corporate, insolvency and reconstruction planning, construction and litigation.

But it remains at heart a boutique firm, providing a bespoke service that its clients simply cannot obtain from the firm’s larger competitors.

Our public relations team is working with Brecher on all aspects of its external communications efforts, building profile for the firm and its lawyers in the media outlets that matter most.

Our work for Brecher began as they approached their 20th anniversary, which gave the firm an opportunity to tell a story about what about the firm changed since its founding, and what has remained constant.

Travers Smith

One of the City’s leading corporate law firms, Travers Smith, asked us to distill an innovative strategy into a brand new identity.

Our view was that the firm’s distinctiveness stemmed from a combination of sector insight, enduring relationships and their ability to translate the complexities of law into practical, actionable advice and provide clients with genuine commercial opportunities.

We suggested that they view the world as an entrepreneur would, assessing risk from a commercial perspective, resisting groupthink and conventional wisdom. The brand identity we developed encompassed precisely this and knitted in perfectly with their vision for the future.

We also worked on a programme for trainees to attract distinctive thinkers who wanted to be challenged, stretched by top-quality work and inspired by leading lawyers in their fields.

Olswang

One of the City’s leading corporate law firms, Travers Smith, asked us to distill an innovative strategy into a brand new identity.

Our view was that the firm’s distinctiveness stemmed from a combination of sector insight, enduring relationships and their ability to translate the complexities of law into practical, actionable advice and provide clients with genuine commercial opportunities.

While our entree to the firm was to deliver a new identity, the strong bonds we built with the executive team meant that post-launch, we worked with the firm’s CEO and COO to develop a new offering which consolidated advice on commercial strategy, PR, BD and marketing.

This was delivered by a revolutionary, fully-insourced PR and communications function, consisting of a team of four full time consultants, supported by extra resources if and when necessary. The firm – and Nabarro – merged with CMS Cameron McKenna in 2017.