Work includes: COPYWRITING

Pinsent Masons

In recent years, Pinsent Masons has achieved more tier 1 rankings in Legal 500 than any other firm and has been recognised among the most innovative law firms in Europe by the Financial Times.

We’ve been advising the firm for over five years and supported key practice groups in winning the hearts and minds of clients in the firm’s core sectors.

We’ve developed and honed core messaging and market propositions for many of the firm’s teams, including employment, pensions, financial services, IP and competition, and supported them on outstanding commercial initiatives and leading-edge campaigns.

Jerome Merchant + Partners

Buoyed by economic growth and domestic and foreign investment, the demand for first-rate lawyers in India is higher than ever.

Jerome Merchant + Partners are part of a new breed of law firms embracing this future with confidence and a new and less formal approach.

When the firm sought a new brand identity for the firm, rather than seek local advice, they chose to look further afield to meet their ambitions of competing on an international stage. We swiftly grasped the emerging cultural and geopolitical codes of what it means to be a successful private practice in India.

It was quickly clear that the identity needed to reconcile a complex tension: how to best express a quietly confident partnership within an extraordinarily dynamic market. We then worked with the partners to develop and implement as distinctive and challenging an identity as any law firm in the world.

Shearman Bowen

Changes to the provision of legal aid have vastly altered the provision of criminal law. Shearman Bowen has always been dedicated solely to criminal defence and had a strong presence in the defence of white collar crime, an area of law where there’s now huge political will to bring both companies, and more importantly individuals, to task.

When we began to talk to them we discovered that their clients value two (seemingly contradictory) characteristics: professional toughness and a sympathetic client manner. The meeting of the head and the heart, of intellectual rigour and human intimacy.

This synthesis is embodied in the tone of voice, the authoritative yet offbeat typefaces and the mix of textures throughout. This is an identity is informative and substantiated with concrete experience, yet it also seeks to guide and reassure clients in their time of distress.

Fountain Court Chambers

We have worked with the leading commercial set Fountain Court Chambers for many years and are extremely proud of the strength and depth our relationships with the clerks, practice management and the barristers there.

Our relationship began with a complex client-listening research project with London’s leading litigation teams and has extended into every aspect of the set’s brand marketing. We relish and share their appetite to break new ground and have spent the last decade supporting and collaborating with them across a surprisingly broad range of initiatives.

We broke new ground for the set by making a promotional video for them which talked about their experience and expertise in the Cyber Fraud area.

Most recently, we collaborated on what we believe to be the first pupillage attraction video for any set, have been
supporting the opening of their chambers in Singapore and have almost completed our second website for them.

Allen & Overy

With 39 offices across 29 countries, Allen & Overy is an international law firm with truly global reach. Over the past 10 years, we have delivered a range of projects, all designed to help make the unique propositions of their brand come to life.

The strategic communications projects we have worked on for the firm include film and animation for annual reviews and development initiatives, plus marketing and communications training. We have also worked on naming and brand protection advice for core services.

We also created advertising and branding toolkits with a messaging matrix, which was sent out to offices across the world, the toolkit allows the firm to deliver the personality of regional storytelling without losing the brand consistency of a global message.

Covington

Covington & Burling LLP is an international law firm that specialises in advising multinationals on significant transactional, litigation, regulatory and public policy.

While other firms concentrate on providing legal solutions to specific IP problems, Covington’s London office offers something very different.

It works collaboratively with its clients to help them create new brands, diversify into new markets and regions, extend product ranges and build customer followings.

Crucially, the firm has an unrivaled understanding of the challenges lifestyle brands face, be they fashion houses, global FMCG businesses or world-class beauty brands.The firm turned to us to help position this unique approach and deliver a client-facing brand for the project.

Phi Finney McDonald

Founded by three of Australia’s top litigators, Phi Finney McDonald is a boutique law firm based in Melbourne.

Its founding partners built extremely strong practices at one of the world’s most well-known plaintiff litigation firms, becoming the firm’s leaders in the class action space.

But they had a vision to build a contemporary, highly-focused firm that would unite their talents and be driven by their shared ethos. We worked with them to make that vision a reality.

We started by helping the define and clarify the firm’s role in the world and the objectives they sought to achieve by setting out on this journey together.

We also identified the propositions and capabilities that would make real connections and concentrated on distilling shared values and purpose into a compelling commercial blueprint.

From there, we delivered an identity, with naming, logo components, brand protection and a complete suite of on and offline materials.

This was supported by launch communications and ongoing PR, crafting the narrative that would communicate the firm’s unique perspective to the media and other stakeholders, helping attract attention and make a confident entrance into the market.

Osborne Clarke

Osborne Clarke is an international legal practice that works across key industry sectors to help their clients and their people succeed in tomorrow’s world.

Working closely with the leadership team, as well as practice heads and lawyers across their international network, we developed a strategic framework for the firm’s corporate, internal, external and digital communications, connecting the firm’s successful and enduring strategy with inspiring tactics for engagement.

Wiggin

With any brief or client, immersion and understanding is integral to great results. We relish how insight can inform and delight our thinking, and subsequent outputs.

So our relationship with leading technology, media and brands law firm Wiggin over nearly ten years has enabled us to deliver outstanding and ground-breaking work via our dedicated teams and integrated structure.

Our relationship began by working with the business development, marketing and communications teams to refresh the brand to support the changing needs of both clients and brand.

This led to an on-going support role, with a retained design team deployed to work on all pitch and marketing collateral for the firm, which consequently developed into the integrated working model we have today.Day-to-day, we work together with them as its outsourced BD and brand partner.

We have developed class-leading bids for some of the most progressive businesses in the film, tv, music and publishing businesses. Most recently we’ve worked closely with the management team to define firm-wide messaging to support the firm’s new strategic objectives, with a new website to match.

Wynterhill

Wynterhill is a law firm dedicated to acting for insurance policyholders, and just that.

Founder partners, Colin Wynter QC and Stuart Hill, are recognised insurance and reinsurance specialists. Colin is also a past winner of the ‘Insurance QC of the Year’ plaudit awarded by the Chambers & Partners Directory of the Legal Profession.

A partnership comprising such an impressive provenance has to be supported with a brand that felt both established yet contemporary, forging a new benchmark amongst competitors in the process.

Overture London worked with the founders to develop the firm’s strategic vision, corporate identity, launch strategy and market engagement.