Michelmores came to us with a simple and intriguing idea. The firm wanted – and needed – the way they looked to the world to reflect, their own hard-won and distinctive approach to legal services; and the way they worked with individuals and organisations to help them manage and maximise change. We worked very closely with the team to help bring this vision to life, resulting in a journey to an identity where every single item has been proven to truly capture their distinct personality and approach; one that resonates incredibly effectively with their clients, people and their community .
Work includes: ADVERTISING
Knoetzl
Knoetzl is a leading Austrian law firm led by some of most effective, experienced and perceptive legal minds in dispute resolution and corporate crisis.
Founder Bettina Knoetzl is one of the top litigators in Europe, with over 25 years’ experience, but the firm focuses on delivering an all-star team of people, with a diversity of styles and specialisms. As a combined force, it offers the highest benchmark of knowledge, judgment and advocacy.
Meysan
One of the Middle East’s leading law firms and global experts in deals and disputes, Meysan came to us with an intriguing brief; they needed every aspect of their brand to represent the firm they are today. A leading organisation with deep roots across the Middle East and a new office in London but also one that competes on an international level with some of the world’s most prestigious law firms. A new identity. The internal and external-facing materials and assets that stand up against those from any competitor. And a website which confirms their significance, quality and enviable place in one of the world’s fastest-moving business environments and beyond.
MEUM Group
The four founders of MEUM approached us at a crucial stage in their journey. They had a clear and inspiring vision of the firm they wanted to be; a place where the next generation of ultra-high-net-worth individuals could receive expert advice and support on any and all aspects of their life, be that legal, financial or personal. Attracting the best to join them on the journey – both clients and new joiners- required an identity and a brand which looks and feels extremely high quality; one that can sit comfortably among the very best in their space.
From the name onwards – MEUM means “that which is mine” – we worked with the founders on shaping a look and feel that perfectly captured their modern and diverse business model, completed with materials and a website that tell their story and express their verve and vigour clearly and confidently.
REDE Chambers
The opportunity to shape the brand of a new barristers’ chambers comes along rarely. The chance to work on the launch of a prestigious new set in Hong Kong felt like a unique and exciting challenge for our team. From conversations around naming to devising an identity and design system which truly captured the moment and the strength and depth of the team; to the launch of an elegant but effective web presence, the entire experience was unforgettable.
Allen & Overy
With 39 offices across 29 countries, Allen & Overy is an international law firm with truly global reach. Over the past 10 years, we have delivered a range of projects, all designed to help make the unique propositions of their brand come to life.
The strategic communications projects we have worked on for the firm include film and animation for annual reviews and development initiatives, plus marketing and communications training. We have also worked on naming and brand protection advice for core services.
We also created advertising and branding toolkits with a messaging matrix, which was sent out to offices across the world, the toolkit allows the firm to deliver the personality of regional storytelling without losing the brand consistency of a global message.
Covington
Covington & Burling LLP is an international law firm that specialises in advising multinationals on significant transactional, litigation, regulatory and public policy.
While other firms concentrate on providing legal solutions to specific IP problems, Covington’s London office offers something very different.
It works collaboratively with its clients to help them create new brands, diversify into new markets and regions, extend product ranges and build customer followings.
Crucially, the firm has an unrivaled understanding of the challenges lifestyle brands face, be they fashion houses, global FMCG businesses or world-class beauty brands.The firm turned to us to help position this unique approach and deliver a client-facing brand for the project.
Phi Finney McDonald
Founded by three of Australia’s top litigators, Phi Finney McDonald is a boutique law firm based in Melbourne.
Its founding partners built extremely strong practices at one of the world’s most well-known plaintiff litigation firms, becoming the firm’s leaders in the class action space.
But they had a vision to build a contemporary, highly-focused firm that would unite their talents and be driven by their shared ethos. We worked with them to make that vision a reality.
We started by helping the define and clarify the firm’s role in the world and the objectives they sought to achieve by setting out on this journey together.
We also identified the propositions and capabilities that would make real connections and concentrated on distilling shared values and purpose into a compelling commercial blueprint.
From there, we delivered an identity, with naming, logo components, brand protection and a complete suite of on and offline materials.
This was supported by launch communications and ongoing PR, crafting the narrative that would communicate the firm’s unique perspective to the media and other stakeholders, helping attract attention and make a confident entrance into the market.
Osborne Clarke
Osborne Clarke is an international legal practice that works across key industry sectors to help their clients and their people succeed in tomorrow’s world.
Working closely with the leadership team, as well as practice heads and lawyers across their international network, we developed a strategic framework for the firm’s corporate, internal, external and digital communications, connecting the firm’s successful and enduring strategy with inspiring tactics for engagement.
Kennedys
Kennedys is a specialist national and international law firm with expertise in litigation and dispute resolution.
It has over 1,450 people globally, across the UK and Europe, Asia Pacific, the Americas and the Middle East.
Working with the Senior partner, we developed a programme to define and articulate a commercial strategy and re-engage the firm with a compelling new destination, with a supporting behavioural framework geared towards driving real performance.
Once defined, we then supported the leadership team in communicating the vision throughout the partnership, with a full range of internal engagement tactics. This naturally led to a programme to evolve the firm’s corporate identity.