One of the City’s leading corporate law firms, Travers Smith, asked us to distill an innovative strategy into a brand new identity.
Our view was that the firm’s distinctiveness stemmed from a combination of sector insight, enduring relationships and their ability to translate the complexities of law into practical, actionable advice and provide clients with genuine commercial opportunities.
We suggested that they view the world as an entrepreneur would, assessing risk from a commercial perspective, resisting groupthink and conventional wisdom. The brand identity we developed encompassed precisely this and knitted in perfectly with their vision for the future.
We also worked on a programme for trainees to attract distinctive thinkers who wanted to be challenged, stretched by top-quality work and inspired by leading lawyers in their fields.