Olswang

One of the City’s leading corporate law firms, Travers Smith, asked us to distill an innovative strategy into a brand new identity.

Our view was that the firm’s distinctiveness stemmed from a combination of sector insight, enduring relationships and their ability to translate the complexities of law into practical, actionable advice and provide clients with genuine commercial opportunities.

While our entree to the firm was to deliver a new identity, the strong bonds we built with the executive team meant that post-launch, we worked with the firm’s CEO and COO to develop a new offering which consolidated advice on commercial strategy, PR, BD and marketing.

This was delivered by a revolutionary, fully-insourced PR and communications function, consisting of a team of four full time consultants, supported by extra resources if and when necessary. The firm – and Nabarro – merged with CMS Cameron McKenna in 2017.