The Team

I’m a founder of Overture and I work with leadership teams on commercial strategy, identity and reputation projects. Over the past decade, I have delivered groundbreaking strategy and performance programmes for some of the world’s leading international law firms and helped brand, launch and develop a range of high-performing niche legal practices. My background is in identity and reputation for corporate and professional services businesses, from consulting practices and international banks to private equity, insurance firms and fund managers. I’ve also worked in-house at board level with a number of leading technology and media lawyers, and I’m fascinated by the future of legal services.

I’m a founder of Overture and I advise on identity, reputation and performance across all of Overture’s legal clients, always with a keen eye on tangible results and demonstrable commercial returns. Over the years I’ve worked with a wide range of professional services businesses in an internal and external role – and sometimes both. I particularly enjoy working with barristers chambers, which has included spending time with some of the UK’s top sets.

I am Overture London’s Chief Commercial Officer, where I lead on driving our business services and commercial programmes forward with leading firms, chambers and practitioners. I bring over 25 years of experience at the London Bar, and spent over a decade in a senior clerking position at the magic circle set, Fountain Court, where I developed domestic and international client relationships with the world’s most prestigious litigators and arbitrators. I was also responsible for the implementation of one of the most innovative business and marketing strategies at the London Bar. More recently I held the post of Managing Director at Vannin Capital, one the leading litigation finance companies. I have extensive experience at International board level, and was the Chair of the African advisory board for Save the Children.

I work with clients to broaden and develop their strategic communications, backed by my experience in corporate communications, media relations, social media and brand strategy gained largely in publishing and financial services. I love working with clients to build their brands through programmes that get the best results possible for their requirements.

I lead the creative team at Overture London. I strive to create the best creative expression and balance it with highly disciplined application. I have a wealth of design experience and expertise creating and developing brand expressions for some of the world’s leading legal and professional services firms.

I head up the digital team at Overture London, working across multiple channels including web, media and digital marketing. I have a decade of studio experience including work for legal services, spanning websites and applications, film and broadcast television, marketing and product design. I have developed Overture’s project management methodologies for digital delivery, tuned specifically for private practitioners in law.

I am a PR and content consultant with over 18 years’ experience helping law firms and legal service providers implement their communications, content, and PR strategies.

I have worked with firms including Mishcon de Reya, Wilson Sonsini Goodrich & Rosati, SixFifty, and Withers, alongside alternative legal service providers such as Axiom, Factor, and Secretariat. I also have considerable experience with AI-driven legal solutions in the UK, USA, Europe, and Australia, including Seal Software, Agiloft, Della, Wolters Kluwer, Legatics, Opus 2, and Steno.

As a former journalist, I help clients drive editorial coverage, ghost-write by-line and blog content, develop media narratives, and secure media interviews for their senior team. My extensive contacts across the national, legal, and technology media are second to none, and I pride myself on helping clients navigate the shifting media landscape and securing valuable media coverage.

I work with clients to develop their strategic internal and external communications across various regions and in different languages. I gained my experience in corporate communications, media relations, social media and brand strategy largely in EU public affairs organisations in Brussels and professional services firms here in the UK. Strategy development and thought leadership content production are my real strong points.

I’ve worked for law firms for over 12 years, undertaking a wide variety of projects and roles, with a focus on client engagement, communications and business transformation. My experience leading the functions for bids, marketing, PR and digital at a major international law firm for over eight years gave me invaluable insights and the chance to work with some of the best in the business. Previously, I worked in the TMT and insurance sectors. I’m a natural problem solver and process improver, focused on delivering great business development and marketing outcomes.