Floyd Zadkovich is a team of over 25 high-performing lawyers based in London, New York, Chicago, Houston and Sydney who help clients traverse the most complex challenges in global trade in a novel and original way, while prizing fresh thinking and collaboration. They came to us to try and capture their focus, creativity and progressive approach. We worked closely with the team to create a messaging and brand that reflected both the challenges faced by clients navigating the new global supply chains and the firm’s own abundant personality, progressive thinking and ability to maximise their clients’ opportunities and mitigate their threats.
Work includes: STRATEGY
Allen & Overy
With 39 offices across 29 countries, Allen & Overy is an international law firm with truly global reach. Over the past 10 years, we have delivered a range of projects, all designed to help make the unique propositions of their brand come to life.
The strategic communications projects we have worked on for the firm include film and animation for annual reviews and development initiatives, plus marketing and communications training. We have also worked on naming and brand protection advice for core services.
We also created advertising and branding toolkits with a messaging matrix, which was sent out to offices across the world, the toolkit allows the firm to deliver the personality of regional storytelling without losing the brand consistency of a global message.