Work includes: PR

Signature Litigation

Signature Litigation is a law firm composed of top tier financial market litigators specialising solely in commercial litigation.

When founding partner Graham Huntley needed an end-to-end solution for this unique and entrepreneurial new venture, our experience in supporting legal pioneers in building great firms made for an ideal partnership.

Business planning and market research was followed by the development of a naming strategy, stakeholder sessions on business vision and positioning, followed by an intensive programme of identity design and delivery.

We knew that we had to deliver a vision that delivered the fresh thinking of a start-up enterprise, all within a tough turnaround time of a few short weeks. But the real challenge here was to create a visual identity that delivered the narrative of provenance and trust that comes of engaging with some of the most experienced lawyers in the marketplace.

Three Crowns

While we advise some of the most established firms in the world, we relish the opportunity to work from their very inception with new and exciting businesses like Three Crowns.

Its founders have tackled the most complex international arbitration cases in history and can conduct effective advocacy in any industry under any major judicial system.

Our first step was to work with the partners to clarify and define their strategic goals. Then we used these to influence the naming, brand development and day-to-day delivery of the brand.

The start-up nature of the project meant that we had a short, intensive project scope to work to, and the challenge of gaining insight, feedback and agreement across many territories and a number of languages. Our work looks set to sustain the brand’s credibility, relevance and differentiation for many years to come.

Jerome Merchant + Partners

Buoyed by economic growth and domestic and foreign investment, the demand for first-rate lawyers in India is higher than ever.

Jerome Merchant + Partners are part of a new breed of law firms embracing this future with confidence and a new and less formal approach.

When the firm sought a new brand identity for the firm, rather than seek local advice, they chose to look further afield to meet their ambitions of competing on an international stage. We swiftly grasped the emerging cultural and geopolitical codes of what it means to be a successful private practice in India.

It was quickly clear that the identity needed to reconcile a complex tension: how to best express a quietly confident partnership within an extraordinarily dynamic market. We then worked with the partners to develop and implement as distinctive and challenging an identity as any law firm in the world.

Fountain Court Chambers

We have worked with the leading commercial set Fountain Court Chambers for many years and are extremely proud of the strength and depth our relationships with the clerks, practice management and the barristers there.

Our relationship began with a complex client-listening research project with London’s leading litigation teams and has extended into every aspect of the set’s brand marketing. We relish and share their appetite to break new ground and have spent the last decade supporting and collaborating with them across a surprisingly broad range of initiatives.

We broke new ground for the set by making a promotional video for them which talked about their experience and expertise in the Cyber Fraud area.

Most recently, we collaborated on what we believe to be the first pupillage attraction video for any set, have been
supporting the opening of their chambers in Singapore and have almost completed our second website for them.

Phi Finney McDonald

Founded by three of Australia’s top litigators, Phi Finney McDonald is a boutique law firm based in Melbourne.

Its founding partners built extremely strong practices at one of the world’s most well-known plaintiff litigation firms, becoming the firm’s leaders in the class action space.

But they had a vision to build a contemporary, highly-focused firm that would unite their talents and be driven by their shared ethos. We worked with them to make that vision a reality.

We started by helping the define and clarify the firm’s role in the world and the objectives they sought to achieve by setting out on this journey together.

We also identified the propositions and capabilities that would make real connections and concentrated on distilling shared values and purpose into a compelling commercial blueprint.

From there, we delivered an identity, with naming, logo components, brand protection and a complete suite of on and offline materials.

This was supported by launch communications and ongoing PR, crafting the narrative that would communicate the firm’s unique perspective to the media and other stakeholders, helping attract attention and make a confident entrance into the market.

Kennedys

Kennedys is a specialist national and international law firm with expertise in litigation and dispute resolution.

It has over 1,450 people globally, across the UK and Europe, Asia Pacific, the Americas and the Middle East.

Working with the Senior partner, we developed a programme to define and articulate a commercial strategy and re-engage the firm with a compelling new destination, with a supporting behavioural framework geared towards driving real performance.

Once defined, we then supported the leadership team in communicating the vision throughout the partnership, with a full range of internal engagement tactics. This naturally led to a programme to evolve the firm’s corporate identity.

Wynterhill

Wynterhill is a law firm dedicated to acting for insurance policyholders, and just that.

Founder partners, Colin Wynter QC and Stuart Hill, are recognised insurance and reinsurance specialists. Colin is also a past winner of the ‘Insurance QC of the Year’ plaudit awarded by the Chambers & Partners Directory of the Legal Profession.

A partnership comprising such an impressive provenance has to be supported with a brand that felt both established yet contemporary, forging a new benchmark amongst competitors in the process.

Overture London worked with the founders to develop the firm’s strategic vision, corporate identity, launch strategy and market engagement.