Work includes: LAUNCH STRATEGY

Knoetzl

Founded in 2018, Knoetzl is one of Austria’s leading dispute resolution boutiques and we were proud to work on every aspect of their identity when they first launched. Following years of impressive growth and establishment as the go-to firm for sophisticated disputes in their region, we were asked to look again at their brand expression and help evolve it to reflect their current confidence, nuance, and distinctive value.

We worked closely with the Knoetzl team to capture what makes them different: agile specialists who combine the muscle to handle complex, high-stakes matters, and we ensured the resulting identity and website positioned them as fast, fearless, and effective. The accompanying digital experience showcases their geographic reach across their region, their growing practice areas and showcases their lawyers more effectively, enabling clients to speedily understand the firm’s capability and find the correct contact.

The rebrand and website have given the firm the platform it needed to tell a more sophisticated story about its evolution and enduring propositions; they now have a digital presence that matches their reputation: confident, influential, and built to attract the next generation of dispute resolution talent.

Floyd Zadkovich

Floyd Zadkovich is a team of over 25 high-performing lawyers based in London, New York, Chicago, Houston and Sydney who help clients traverse the most complex challenges in global trade in a novel and original way, while prizing fresh thinking and collaboration. They came to us to try and capture their focus, creativity and progressive approach. We worked closely with the team to create a messaging and brand that reflected both the challenges faced by clients navigating the new global supply chains and the firm’s own abundant personality, progressive thinking and ability to maximise their clients’ opportunities and mitigate their threats.

Signature Litigation

Signature Litigation is a law firm composed of top tier financial market litigators specialising solely in commercial litigation.

When founding partner Graham Huntley needed an end-to-end solution for this unique and entrepreneurial new venture, our experience in supporting legal pioneers in building great firms made for an ideal partnership.

Business planning and market research was followed by the development of a naming strategy, stakeholder sessions on business vision and positioning, followed by an intensive programme of identity design and delivery.

We knew that we had to deliver a vision that delivered the fresh thinking of a start-up enterprise, all within a tough turnaround time of a few short weeks. But the real challenge here was to create a visual identity that delivered the narrative of provenance and trust that comes of engaging with some of the most experienced lawyers in the marketplace.

Three Crowns

While we advise some of the most established firms in the world, we relish the opportunity to work from their very inception with new and exciting businesses like Three Crowns.

Its founders have tackled the most complex international arbitration cases in history and can conduct effective advocacy in any industry under any major judicial system.

Our first step was to work with the partners to clarify and define their strategic goals. Then we used these to influence the naming, brand development and day-to-day delivery of the brand.

The start-up nature of the project meant that we had a short, intensive project scope to work to, and the challenge of gaining insight, feedback and agreement across many territories and a number of languages. Our work looks set to sustain the brand’s credibility, relevance and differentiation for many years to come.

Jerome Merchant + Partners

Buoyed by economic growth and domestic and foreign investment, the demand for first-rate lawyers in India is higher than ever.

Jerome Merchant + Partners are part of a new breed of law firms embracing this future with confidence and a new and less formal approach.

When the firm sought a new brand identity for the firm, rather than seek local advice, they chose to look further afield to meet their ambitions of competing on an international stage. We swiftly grasped the emerging cultural and geopolitical codes of what it means to be a successful private practice in India.

It was quickly clear that the identity needed to reconcile a complex tension: how to best express a quietly confident partnership within an extraordinarily dynamic market. We then worked with the partners to develop and implement as distinctive and challenging an identity as any law firm in the world.