Floyd Zadkovich is a team of over 25 high-performing lawyers based in London, New York, Chicago, Houston and Sydney who help clients traverse the most complex challenges in global trade in a novel and original way, while prizing fresh thinking and collaboration. They came to us to try and capture their focus, creativity and progressive approach. We worked closely with the team to create a messaging and brand that reflected both the challenges faced by clients navigating the new global supply chains and the firm’s own abundant personality, progressive thinking and ability to maximise their clients’ opportunities and mitigate their threats.
Work includes: LAUNCH STRATEGY
Knoetzl
Knoetzl is a leading Austrian law firm led by some of most effective, experienced and perceptive legal minds in dispute resolution and corporate crisis.
Founder Bettina Knoetzl is one of the top litigators in Europe, with over 25 years’ experience, but the firm focuses on delivering an all-star team of people, with a diversity of styles and specialisms. As a combined force, it offers the highest benchmark of knowledge, judgment and advocacy.
Signature Litigation
Signature Litigation is a law firm composed of top tier financial market litigators specialising solely in commercial litigation.
When founding partner Graham Huntley needed an end-to-end solution for this unique and entrepreneurial new venture, our experience in supporting legal pioneers in building great firms made for an ideal partnership.
Business planning and market research was followed by the development of a naming strategy, stakeholder sessions on business vision and positioning, followed by an intensive programme of identity design and delivery.
We knew that we had to deliver a vision that delivered the fresh thinking of a start-up enterprise, all within a tough turnaround time of a few short weeks. But the real challenge here was to create a visual identity that delivered the narrative of provenance and trust that comes of engaging with some of the most experienced lawyers in the marketplace.
Three Crowns
While we advise some of the most established firms in the world, we relish the opportunity to work from their very inception with new and exciting businesses like Three Crowns.
Its founders have tackled the most complex international arbitration cases in history and can conduct effective advocacy in any industry under any major judicial system.
Our first step was to work with the partners to clarify and define their strategic goals. Then we used these to influence the naming, brand development and day-to-day delivery of the brand.
The start-up nature of the project meant that we had a short, intensive project scope to work to, and the challenge of gaining insight, feedback and agreement across many territories and a number of languages. Our work looks set to sustain the brand’s credibility, relevance and differentiation for many years to come.
Jerome Merchant + Partners
Buoyed by economic growth and domestic and foreign investment, the demand for first-rate lawyers in India is higher than ever.
Jerome Merchant + Partners are part of a new breed of law firms embracing this future with confidence and a new and less formal approach.
When the firm sought a new brand identity for the firm, rather than seek local advice, they chose to look further afield to meet their ambitions of competing on an international stage. We swiftly grasped the emerging cultural and geopolitical codes of what it means to be a successful private practice in India.
It was quickly clear that the identity needed to reconcile a complex tension: how to best express a quietly confident partnership within an extraordinarily dynamic market. We then worked with the partners to develop and implement as distinctive and challenging an identity as any law firm in the world.