Work includes: LAUNCH/RELAUNCH STRATEGY

Phi Finney McDonald

Founded by three of Australia’s top litigators, Phi Finney McDonald is a boutique law firm based in Melbourne.

Its founding partners built extremely strong practices at one of the world’s most well-known plaintiff litigation firms, becoming the firm’s leaders in the class action space.

But they had a vision to build a contemporary, highly-focused firm that would unite their talents and be driven by their shared ethos. We worked with them to make that vision a reality.

We started by helping the define and clarify the firm’s role in the world and the objectives they sought to achieve by setting out on this journey together.

We also identified the propositions and capabilities that would make real connections and concentrated on distilling shared values and purpose into a compelling commercial blueprint.

From there, we delivered an identity, with naming, logo components, brand protection and a complete suite of on and offline materials.

This was supported by launch communications and ongoing PR, crafting the narrative that would communicate the firm’s unique perspective to the media and other stakeholders, helping attract attention and make a confident entrance into the market.

Wynterhill

Wynterhill is a law firm dedicated to acting for insurance policyholders, and just that.

Founder partners, Colin Wynter QC and Stuart Hill, are recognised insurance and reinsurance specialists. Colin is also a past winner of the ‘Insurance QC of the Year’ plaudit awarded by the Chambers & Partners Directory of the Legal Profession.

A partnership comprising such an impressive provenance has to be supported with a brand that felt both established yet contemporary, forging a new benchmark amongst competitors in the process.

Overture London worked with the founders to develop the firm’s strategic vision, corporate identity, launch strategy and market engagement.

Wedlake Bell

Wedlake Bell is a contemporary London law firm, rooted in tradition with a lasting legacy of client service since 1780.

Its lead practices in high-end private client, business services, dispute resolution and real estate support a range of high-growth sectors and thriving service lines.

The firm has always been progressive its thinking and its management, and is well-regarded by clients and universally respected by peers. Martin Arnold, Managing Partner, trained at the firm in 1987. His view was that the firm’s identity and reputation needed to better reflect its poise and pace.

A move to a contemporary, open-plan headquarters seems like the perfect opportunity to reinvigorate the strategy and reimagine the identity of the firm in one bold step.

We worked with Martin and his leadership team to help build and communicate a firm-wide strategy, examining each objective in turn to consider service, operations, culture and reputation. The result is a firm with a renewed confidence, a world-class brand and a clear plan for the future.