Michelmores came to us with a simple and intriguing idea. The firm wanted – and needed – the way they looked to the world to reflect, their own hard-won and distinctive approach to legal services; and the way they worked with individuals and organisations to help them manage and maximise change. We worked very closely with the team to help bring this vision to life, resulting in a journey to an identity where every single item has been proven to truly capture their distinct personality and approach; one that resonates incredibly effectively with their clients, people and their community .
Work includes: INTERNAL COMMUNICATIONS
Knoetzl
Knoetzl is a leading Austrian law firm led by some of most effective, experienced and perceptive legal minds in dispute resolution and corporate crisis.
Founder Bettina Knoetzl is one of the top litigators in Europe, with over 25 years’ experience, but the firm focuses on delivering an all-star team of people, with a diversity of styles and specialisms. As a combined force, it offers the highest benchmark of knowledge, judgment and advocacy.
Meysan
One of the Middle East’s leading law firms and global experts in deals and disputes, Meysan came to us with an intriguing brief; they needed every aspect of their brand to represent the firm they are today. A leading organisation with deep roots across the Middle East and a new office in London but also one that competes on an international level with some of the world’s most prestigious law firms. A new identity. The internal and external-facing materials and assets that stand up against those from any competitor. And a website which confirms their significance, quality and enviable place in one of the world’s fastest-moving business environments and beyond.
MEUM Group
The four founders of MEUM approached us at a crucial stage in their journey. They had a clear and inspiring vision of the firm they wanted to be; a place where the next generation of ultra-high-net-worth individuals could receive expert advice and support on any and all aspects of their life, be that legal, financial or personal. Attracting the best to join them on the journey – both clients and new joiners- required an identity and a brand which looks and feels extremely high quality; one that can sit comfortably among the very best in their space.
From the name onwards – MEUM means “that which is mine” – we worked with the founders on shaping a look and feel that perfectly captured their modern and diverse business model, completed with materials and a website that tell their story and express their verve and vigour clearly and confidently.
REDE Chambers
The opportunity to shape the brand of a new barristers’ chambers comes along rarely. The chance to work on the launch of a prestigious new set in Hong Kong felt like a unique and exciting challenge for our team. From conversations around naming to devising an identity and design system which truly captured the moment and the strength and depth of the team; to the launch of an elegant but effective web presence, the entire experience was unforgettable.
Allen & Overy
With 39 offices across 29 countries, Allen & Overy is an international law firm with truly global reach. Over the past 10 years, we have delivered a range of projects, all designed to help make the unique propositions of their brand come to life.
The strategic communications projects we have worked on for the firm include film and animation for annual reviews and development initiatives, plus marketing and communications training. We have also worked on naming and brand protection advice for core services.
We also created advertising and branding toolkits with a messaging matrix, which was sent out to offices across the world, the toolkit allows the firm to deliver the personality of regional storytelling without losing the brand consistency of a global message.
Wiggin
With any brief or client, immersion and understanding is integral to great results. We relish how insight can inform and delight our thinking, and subsequent outputs.
So our relationship with leading technology, media and brands law firm Wiggin over nearly ten years has enabled us to deliver outstanding and ground-breaking work via our dedicated teams and integrated structure.
Our relationship began by working with the business development, marketing and communications teams to refresh the brand to support the changing needs of both clients and brand.
This led to an on-going support role, with a retained design team deployed to work on all pitch and marketing collateral for the firm, which consequently developed into the integrated working model we have today.Day-to-day, we work together with them as its outsourced BD and brand partner.
We have developed class-leading bids for some of the most progressive businesses in the film, tv, music and publishing businesses. Most recently we’ve worked closely with the management team to define firm-wide messaging to support the firm’s new strategic objectives, with a new website to match.
Paul Hastings
Paul Hastings is a leading global law firm that provides innovative legal solutions to many of the world’s top financial institutions and Fortune Global 500 companies.
The firm first got in touch with us as they recognised the need to strengthen the firm’s visual identity, improve the brand profile globally and – crucially – support the firm’s increasing recognition as one of the most innovative in the legal landscape.
We took the global Marketing and Communications team through an extensive brand process, defining a clear brand brief and propositions that led the creative expressions.
It was a unique mix of heritage and innovation that formed the backbone of our thinking.
We played with the idea of kinesis – movement in response to a stimulus – which in turn started to do some interesting things around movement and growth.
We applied this creative expression across every touchpoint – from internal documents, presentations and stationery – to web, advertising and social, ensuring every element supports the same messages of innovation and growth. This is arguably the most exciting phase yet of the firm’s history and we’re proud to help deliver the promise.