Floyd Zadkovich is a team of over 25 high-performing lawyers based in London, New York, Chicago, Houston and Sydney who help clients traverse the most complex challenges in global trade in a novel and original way, while prizing fresh thinking and collaboration. They came to us to try and capture their focus, creativity and progressive approach. We worked closely with the team to create a messaging and brand that reflected both the challenges faced by clients navigating the new global supply chains and the firm’s own abundant personality, progressive thinking and ability to maximise their clients’ opportunities and mitigate their threats.
Work includes: IDENDITY
Newmanor
Newmanor is a next-generation commercial real estate law firm founded by two longtime colleagues determined to reinvigorate a complacent market. They approached us with an idea to build a radically different model; we worked with them every step of the way to bring it to life.
We started by helping the founders crystallise their vision, defining the propositions, capabilities, behaviours and expressions that that would really make them stand out from the crowd. That led to a clear brief on the properties we needed to express (and protect) through a name and a visual identity, all the way through to marketing tactics and the web.