MEUM Group

The four founders of MEUM approached us at a crucial stage in their journey. They had a clear and inspiring vision of the firm they wanted to be; a place where the next generation of ultra-high-net-worth individuals could receive expert advice and support on any and all aspects of their life, be that legal, financial or personal. Attracting the best to join them on the journey – both clients and new joiners- required an identity and a brand which looks and feels extremely high quality; one that can sit comfortably among the very best in their space.

From the name onwards – MEUM means “that which is mine” – we worked with the founders on shaping a look and feel that perfectly captured their modern and diverse business model, completed with materials and a website that tell their story and express their verve and vigour clearly and confidently.

REDE Chambers

The opportunity to shape the brand of a new barristers’ chambers comes along rarely. The chance to work on the launch of a prestigious new set in Hong Kong felt like a unique and exciting challenge for our team. From conversations around naming to devising an identity and design system which truly captured the moment and the strength and depth of the team; to the launch of an elegant but effective web presence, the entire experience was unforgettable.

Pinsent Masons

In recent years, Pinsent Masons has achieved more tier 1 rankings in Legal 500 than any other firm and has been recognised among the most innovative law firms in Europe by the Financial Times.

We’ve been advising the firm for over five years and supported key practice groups in winning the hearts and minds of clients in the firm’s core sectors.

We’ve developed and honed core messaging and market propositions for many of the firm’s teams, including employment, pensions, financial services, IP and competition, and supported them on outstanding commercial initiatives and leading-edge campaigns.

Wiggin

With any brief or client, immersion and understanding is integral to great results. We relish how insight can inform and delight our thinking, and subsequent outputs.

So our relationship with leading technology, media and brands law firm Wiggin over nearly ten years has enabled us to deliver outstanding and ground-breaking work via our dedicated teams and integrated structure.

Our relationship began by working with the business development, marketing and communications teams to refresh the brand to support the changing needs of both clients and brand.

This led to an on-going support role, with a retained design team deployed to work on all pitch and marketing collateral for the firm, which consequently developed into the integrated working model we have today.Day-to-day, we work together with them as its outsourced BD and brand partner.

We have developed class-leading bids for some of the most progressive businesses in the film, tv, music and publishing businesses. Most recently we’ve worked closely with the management team to define firm-wide messaging to support the firm’s new strategic objectives, with a new website to match.

Wynterhill

Wynterhill is a law firm dedicated to acting for insurance policyholders, and just that.

Founder partners, Colin Wynter QC and Stuart Hill, are recognised insurance and reinsurance specialists. Colin is also a past winner of the ‘Insurance QC of the Year’ plaudit awarded by the Chambers & Partners Directory of the Legal Profession.

A partnership comprising such an impressive provenance has to be supported with a brand that felt both established yet contemporary, forging a new benchmark amongst competitors in the process.

Overture London worked with the founders to develop the firm’s strategic vision, corporate identity, launch strategy and market engagement.