Work includes: COMMERCIAL STRATEGY DEVELOPMENT AND REVIEW

Three Crowns

While we advise some of the most established firms in the world, we relish the opportunity to work from their very inception with new and exciting businesses like Three Crowns.

Its founders have tackled the most complex international arbitration cases in history and can conduct effective advocacy in any industry under any major judicial system.

Our first step was to work with the partners to clarify and define their strategic goals. Then we used these to influence the naming, brand development and day-to-day delivery of the brand.

The start-up nature of the project meant that we had a short, intensive project scope to work to, and the challenge of gaining insight, feedback and agreement across many territories and a number of languages. Our work looks set to sustain the brand’s credibility, relevance and differentiation for many years to come.

Pinsent Masons

In recent years, Pinsent Masons has achieved more tier 1 rankings in Legal 500 than any other firm and has been recognised among the most innovative law firms in Europe by the Financial Times.

We’ve been advising the firm for over five years and supported key practice groups in winning the hearts and minds of clients in the firm’s core sectors.

We’ve developed and honed core messaging and market propositions for many of the firm’s teams, including employment, pensions, financial services, IP and competition, and supported them on outstanding commercial initiatives and leading-edge campaigns.

Jerome Merchant + Partners

Buoyed by economic growth and domestic and foreign investment, the demand for first-rate lawyers in India is higher than ever.

Jerome Merchant + Partners are part of a new breed of law firms embracing this future with confidence and a new and less formal approach.

When the firm sought a new brand identity for the firm, rather than seek local advice, they chose to look further afield to meet their ambitions of competing on an international stage. We swiftly grasped the emerging cultural and geopolitical codes of what it means to be a successful private practice in India.

It was quickly clear that the identity needed to reconcile a complex tension: how to best express a quietly confident partnership within an extraordinarily dynamic market. We then worked with the partners to develop and implement as distinctive and challenging an identity as any law firm in the world.

Covington

Covington & Burling LLP is an international law firm that specialises in advising multinationals on significant transactional, litigation, regulatory and public policy.

While other firms concentrate on providing legal solutions to specific IP problems, Covington’s London office offers something very different.

It works collaboratively with its clients to help them create new brands, diversify into new markets and regions, extend product ranges and build customer followings.

Crucially, the firm has an unrivaled understanding of the challenges lifestyle brands face, be they fashion houses, global FMCG businesses or world-class beauty brands.The firm turned to us to help position this unique approach and deliver a client-facing brand for the project.

Phi Finney McDonald

Founded by three of Australia’s top litigators, Phi Finney McDonald is a boutique law firm based in Melbourne.

Its founding partners built extremely strong practices at one of the world’s most well-known plaintiff litigation firms, becoming the firm’s leaders in the class action space.

But they had a vision to build a contemporary, highly-focused firm that would unite their talents and be driven by their shared ethos. We worked with them to make that vision a reality.

We started by helping the define and clarify the firm’s role in the world and the objectives they sought to achieve by setting out on this journey together.

We also identified the propositions and capabilities that would make real connections and concentrated on distilling shared values and purpose into a compelling commercial blueprint.

From there, we delivered an identity, with naming, logo components, brand protection and a complete suite of on and offline materials.

This was supported by launch communications and ongoing PR, crafting the narrative that would communicate the firm’s unique perspective to the media and other stakeholders, helping attract attention and make a confident entrance into the market.

Wynterhill

Wynterhill is a law firm dedicated to acting for insurance policyholders, and just that.

Founder partners, Colin Wynter QC and Stuart Hill, are recognised insurance and reinsurance specialists. Colin is also a past winner of the ‘Insurance QC of the Year’ plaudit awarded by the Chambers & Partners Directory of the Legal Profession.

A partnership comprising such an impressive provenance has to be supported with a brand that felt both established yet contemporary, forging a new benchmark amongst competitors in the process.

Overture London worked with the founders to develop the firm’s strategic vision, corporate identity, launch strategy and market engagement.