We have a long-standing relationship with Lockton, the world’s largest privately owned, independent insurance brokerage firm. It’s why they approached us to discuss their new venture into professional indemnity insurance for the dental industry.
The project saw the development of a bespoke scheme for a market that had been dominated by a small number of providers for many years. Lockton had identified this market as one on the precipice of major change, and in want of something new.
They came to us to brand their new venture. This market was in need of a provider that stood out from the more traditional insurers, appealing to a younger market.
We needed a name that straddled the boundary between something fresh, to signal the newness of the offering, and something you could trust, because of the nature of the industry. This was how we coined Densura.
We helped ensure that Densura was positioned to radically change a market that was stuck in its ways. Densura has recently launched and is now taking steps to truly modernise the indemnity insurance industry.