What is a brand audit?
Every branding project we take on starts with a clear-eyed look at the competitive landscape. Not to understand how to fit in, but to identify exactly where and how our clients can stand out. In a market where most firms look, sound and feel remarkably similar, that clarity is everything.
Our audits cover your firm and your key competitors — examining how they perform financially, how they position themselves strategically, and how effectively their brand does the work of differentiating them. The result is a detailed picture of where the real opportunities lie.
What does the audit consist of?
We typically analyse your firm alongside four competitors across three areas:
Market intelligence: Size, financial performance, recent strategic moves and overall competitive trajectory
Brand Positioning analysis: How you and your competitors define their expertise, values and market position
Visual and verbal audit: A comprehensive review of each competitor’s brand identities, website design and functionality, photography style, tone of voice, people proposition, and how they communicate with clients and the world at large through thought leadership or insights.
This analysis creates a detailed competitive dataset, showing exactly how an organisation can differentiate itself in terms of messaging and positioning with a focus on how to establish credibility, while being distinctive.
What’s in it for me?
Each spring we dedicate capacity to proactive market-mapping — building and refreshing competitive datasets across the UK legal market. If you’re thinking about brand development, a messaging refresh or simply want a sharper view of where your firm sits in the market, this is a good moment to talk.
Please get in touch to discuss what an audit can reveal.